In a progressive joint-venture deal concluded this week, Sugababes are announcing their new label of choice as Sony RCA.

Upon leaving their former label home of 9 years, Crown MD, Mark Hargreaves commented, “With Island Records, we enjoyed an extremely long and successful relationship, establishing Sugababes as a band whose name has for the past decade become a bi-word throughout Europe for hit records. Our decision to strike a deal with Sony came because it was important for us to treat this as a new chapter in the band’s lifespan and to factor in all of the key elements that are essential to make any signing the right one; a passion for the music, enthusiasm for the talent, and a belief in the team to deliver. In Sony we found all of these qualities.”

The decision to work again with Nick Gatfield, Sony Music’s newly appointed President of Music was a natural fit, as it was he who signed the band’s former deal while at Island back in 2001.

Gatfield commented, “When we learned of the chance to sign Sugababes, we saw a great opportunity to work with Crown and continue to build on the band’s legacy of successful hit-making. I believe we have an exciting future together operating through a new joint-venture model which incorporates the excellent creative skills of Mark Hargreaves and Sarah Stennett at Crown combined with the marketing and promotional assets that Charlie Lycett and the RCA team have to offer.”

Sugababes’ debut single FREEDOM is scheduled for release on 25th September.

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